- Watch on Blip.tv or download the iPhone version (12min/80mb).
- Check out previous episodes on Blip.tv or subscribe to theorycast via iTunes.
Thanks to @JessManocchio and @joonian, I’ve got my first issue of MINE. It’s an experimental, personalized magazine from Time Warner Inc. Is it a worthy mashup or a frankenstein of a magazine? See what I’ve to say.
What is Mine magazine?
- A free five-issue, 10-week, experimental magazine
- User-mashup of five Time Warner/American Express Co. magazines
- Personalized magazines end up with 56 possible combinations
- MINE has been compared to a printed, expanded RSS feed
- 36-page print edition for first 31,000 respondents
- Online version goes to remaining 200,000 respondents
- MINE magazine has mobile reader version, including a Blackberry app
- Features four single-page ads for the Lexus 2010 RX
- Lexus ads personalized based on subscriber’s geography and taste (see video)
- Probably environmentally friendlier than traditional distribution
- Magazine personalization isn’t new: Xerox helped subscribers put their own photo on the cover of WIRED (March-July, 2007)
USA Today: Made-to-order magazine lets readers choose by Ryan Nakashima (March 18, 2009)
Fast Company: Time Inc.’s Mine Magazine is a Printed RSS Feed by Ariel Schwartz (March 18, 2009)
Will Time’s Customized “Mine” Magazine Be a Print Success Story? by Leah Southers #PublicRelations (March 26, 2009)