Click on the Flowgram slideshow above to play. I did a quick comparison of popular shopping-related social networking services, then zero in on Singapore-based Shoplette.com and their Google map integration.
I believe that Singapore has a unique shopping experience where being geographically small means that individuals would rather buying from brick & mortar stores than to purchase online (i.e. wasting time and money shipping). The location-awareness of items shared on Shoplette adds a touch of cultural relevance to Singapore users.
As seen in my flowgram above (first time user), I gave two suggestions for the beta service:
- Bring mapping to the forefront of the service. Have it display items on a map, rather than show the map within item pages.
- Focus on Singapore users. Localize the service to a point where specific needs are met (e.g. bounding the map entries to Singapore, recommend popular places to shop)