Yesterday, Prof. Mark Deuze was invited to the UB Department of Media Studies (DMS) to discuss about his recent book, Media Work: Digital Media and Society (2007). His work runs parallel to the participatory culture theme we’re running for our graduate seminar.
Mark Deuze’s research focuses on the working lives of professionals in the global media industries (film, TV, video games, advertising, and journalism), and shows that careers in the media industry are not open, inclusive, or a free for all‚ as often suggested in the popular press.
It is a cut-throat and precarious business where the feminine‚ qualities you need to get in– excellent communication and social skills, a talent for team work — are the same that will keep you from moving to the (male-dominated) top. Furthermore, digital media – think YouTube, Wikipedia, Ohmynews – threaten to make the work and role of media professionals obsolete, as creative production gets increasingly outsourced to consumers. What makes this research relevant on a broader scale is the fact that the working lives of media professionals are looked at by all other industries as pioneer-models for the management and organization of labor in the global cultural economy.
Mark has a joint appointment as Professor of Journalism and New Media at Leiden University in The Netherlands and at the Department of Telecommunications in Bloomington, Indiana. As a journalist he has worked for newspapers, magazines and websites in the United States, The Netherlands, and South Africa. As bassist/singer of the metal-band Skinflower he has toured extensively throughout The Netherlands, Belgium, and Germany.
Click “Read more” below to watch a 45min video of our discussion with Mark Deuze during our graduate seminar…
If you like what you see, feel free to join our “Wealth of Networks Seminar” Facebook group. Contribute or ask questions when it hits you.