Hitchoo’s in the mail!

Hitchoo in the mail

Don’t know about the rest of you, but I signed up yesterday and I got my Hitchoo cards today. That was quick! You get an introduction letter and 8 free cards to start off with.

Now the thing is… will I have the guts to pass these cards along? Or even get to use them at all? Heck, I like DK’s idea: To pass my cards to friends, who could then pass them on to potential people they think I’d like. Think of it as a Hitchoo mod which adds a peer-to-peer social recommendation element to getting dates!

25 thoughts on “Hitchoo’s in the mail!

  1. We should swap cards. I can imagine it now: “Here’s someone by the name of Brennan. I’m sure you’ll like him, check him out here”. The vegetable seller auntie responds, “Har?”

  2. Something tells me this is going to end up being so wrong… Brennan’s now offering a “two for one” deal where any girl who picks our cards gets both of us… i.e. threesome. Hilariousness ensues.

  3. Hmmm…. luckily I got save the previous image before you take it down.

    To all those interested in stalking Kevin: email me for his addy. 😀

  4. Those are cool cards. I’m thinking about signing up just to grab them for Design ref./inspiration =) …thanks for the post.

  5. Haha Hitchoo is a cool concept. But I think the card swapping idea is a bad one. Here’s why.

    If I was the girl receiving the Hitchoo card from a guy, I would be flattered, yes. But imagine my disappointment if I realised that he’s actually not interested in knowing me, since he is effectively just doing a friend (whom I’ve never even met before) a favor. Maybe he deems me pretty/nice/attractive enough for his “friend”, but not pretty/nice/attractive enough for himself.

    No girl would feel flattered being pushed around to faceless strangers like that, believe me. It’s like being match-made by parents, except that this time it’s worse — match-made by a stranger!

    Or I might be totally missing the point.

    In any case, humans (or just girls) are suckers for sincerity. If you want to know a girl, then get to know her personally and directly, rather than having someone else make the effort on your behalf.

  6. don’t you think sincerity lies with speaking to the person, getting to know the person, and not hiding behind a card and an online profile? I think this idea is doing step 2 before step 1, which is to meet the person face to face but only to pass him/her the card, and then go back and talk to him/her online??

    why not just continue talking and enjoying your time with him or her?

  7. Veron, Lucian, vista white: Just to clarify, speaking on my belief of how this works, I would think that the Hitchoo cards offer an “alternative” to the more accepted way of courting the opposite sex.

    As Yinghan highlighted, it fit scenarios where conversation would be difficult, such as at clubs or in the MRT or bus.

    Where you have a chance to talk, you might wish to meet a second time and the card might serve as a reminder of sorts, to instill more confidence with the other party on who you are.

    I’ll be clarifying these ideas with Yinghan tomorrow. Don’t you agree it’s interesting though? I hope it makes a difference. 🙂

  8. There’s definitely a drop with genuineness when one uses the card, which is an “alternative” for one’s own self. The question at hand is whether it is worth this trade-off.

    In the movie Hitch, Alex Hitchens took the effort to approach the opposite sex with his actual self, even if it requires making the environment suitable (e.g. drawing the lady out of a group of guys by treating her as a waitress). Same goes for all his clients. Sure, it takes skill which the layman lacks. And it’s but a movie.

    But sincerity is something that everyone has. Some might even say it’s a matter of whether you want to get to know the person badly enough. Try to remove sincerity and genuineness, all social relationships (not just between opposite genders) will become meaningless. I’d like to know how can one convince others that sincerity still exists despite the use of a front, such as a piece of mass produced paper. Someone please teach me.

  9. Sorry if I have to be the first person to bring this up, but I seem to not have heard anyone bring this issue up yet, and I thought I’d throw it up and hopefully the founder Yinghan could provide his views on it.

    I guess we’ve all been focussing on the whole “concept” of Hitchoo, which is great. (Personally I think this idea does have it merits, especially the two plus points of “privacy” and “mystique” which Yinghan offered. However, I still have some doubts as to whether the idea would truly catch on in everyday Singapore life. But that’s another story.)

    Now, the bigger question on my mind is: Is Hitchoo a business, and if so, what’s Hitchoo’s business model? Where is the main revenue going to come from? (If Hitchoo is not meant to be a business, and is simply a cool service, then please ignore the rest of my comments from here on.)

    I’m asking this because you get 8 FREE cards to begin with (and according to Kevin, they’re expensive to produce, which I do not doubt), so not only do you not generate any revenue from the free registrations, you’re incurring the cost of 8 expensive-to-produce cards per registration (and being involved in the printing industry myself, I know how much that could hurt!).

    Is Hitchoo relying on the sale of additional cards (i.e. 12 for $18) to generate revenue? And what if Hitchoo somehow gets Techcrunched (I’m just sayin’) and you get 5,000 new registrations. That would mean giving away 40,000 FREE Hitchoo cards. (I hope I got the maths right.)

    Unless maybe the Hitchoo team has already made plans for new, yet-to-be-released features to firm up its business model? If that’s the case, then that’s cool.

    Sorry to be the one who has to shoot the dreaded “so, what’s the business model?” question.

  10. Jeremy,
    you ask a very good question. Hitchoo indeed incur logistics and material cost and it will be pretty expensive for long run. Will I buy another set of cards ? Like you, my answer is truly no. And I believe Kevin, and the rest of many will not. Why ? Because, while it is simply fun, I still don’t see that the fun warrant paying another $18 which to me is a lot of money. By the way, does the $18 include GST ? haha.

    If I’m serious about someone I like, I just come and ask her out, and she likely to get the message. I doesn’t like go around giving many cards to many female. That’s indicates to ppl I’m are not serious and frivolous ! It simply back-fire.

    Dating means to know someone but if that’s female just simply want to enjoy been chased around although she has a boyfriend, to me, that is cheating on her part.

    There’s a distinction between what is fun and what is business especially when it come to money.

    Recently, the gov saying that it is going to invest money for ppl developing software/web for dating. I think that it is really ridiculous. The root cause is not that Singaporean does not like dating or is a nerd, the problem lies in Singapore culture indirectly result by gov’s management of country as economic value. That where ppl work hard to survive and leave little time for dating !

    The gov simply just dump money and hope the problem will go away just like what it do to its other initiative !
    Well, you know what I mean.

  11. @Jeremy: Great question. Unfortunately, our biz model could only be revealed at the appropriate time.

    Rest assured that because hitchoo’s greatest asset is its image and reputation, we will not do anything detrimental. User satisfaction always remains top priority.

    Whatever that will be revealed later will still be as innovative as the hitchoo card, and like the hitchoo card, it will also fill up a gap that is sorely lacking in Singapore today, and will also have the same focus on customer needs. So watch out for it!

    @Handsomeme: hitchoo is entirely funded internally: we have yet to take any govt or VC money.

    We like the speed and independence (in line with our care-free, fun image), which allows us to put products like the hitchoo card into the market much faster, so that Singaporeans could use it asap.

    But this also means that hitchoo rely a lot more on the support of users/ the public than firms who have received govt funding, and have more cash to burn. So, do support the hitchoo way of life!

    We have been advised that in order to grow, we should apply for govt funding. What do the readers here think? Should we change direction?

  12. Hmmm,
    If I were you, I will just apply for gov funding. Worth a try.

    But you need to pull string even on MDA. It is not often the one that is innovative that secure funding but more often, it is the one that know how to do PR with right person. Get to know some key people from MDA to help you. And when MDA hold any event concerning digital media, do ask for participation because there are “some big shots” there lurking for innovative ideas, and that’s the person you need to convince. You need to have someone influential and speak out for you, afterall, gov ppl are known to be risk-adverse and need assurance.

    You need to have viable business model that make money. A lot is said about MDA wanting to invest in innovative project, but from what I know and observe, the main criteria is that it must have profit potential or able to secure IP (Don’t know why MDA is obsessive over these) because eventually they want outside investors , VC etc, to grow the project.

    Another, have very good business model that will be most critical in getting the funding, and sure, your Oxford credential really do help you because “This is Singapore” (No joke, ppl look at you differently).

    Gov may be dumping money just to startup the digital media initiative but MDA is just not ‘dumb’ and indeed very selective. It seem that “nobody ever get fire for buying IBM” kind of mentality still exists. YOu probably know what I mean.

  13. Remember, what you do may not be related to digital media. There are lot of initiative going on.

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