Basically I had my COM242: Mass Media Effects students pick “persuasion” concepts from a magic cup (was joking that if you drank from it, you’d ace the final), then they would act out the concept for the class to guess. Everyone then experiences the theory, not just memorize it.
Listen carefully to what everyone’s saying. More than half the time even I don’t even get how they could come up with the answers (eh?). If anything, at least everyone’s having fun.