Video: COM242 – The Scientific Approach (Chapter 1)

Following chapter 1 of our Sparks’ textbook, COM242: The Effects of Mass Media starts off proper with a video clip about the Columbine shooting incident, as well as a clip about a video game produced about it. I then proceed to explain the different motivations between news media vs. social scientists in examining case studies such as these. While the goal of news media is to get ratings and to find convenient answers to complex issues, social scientists like ourselves have to look at the broader picture to determine if such an incident bears anything useful for understanding human behavior.

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