Doing the math: Valentine’s Day = US$13.70 billion?

nightmare valentines
When no one loves you: Valentine’s Nightmare by Sister72

What did you give or get for your Valentine’s Day?
I got flowers (not roses) weeks in advance, a funny pop-up card card and I intend to make a simple dinner for my loved one. Still, I’m happily at the lower end of the spending demographic in this year’s Valentine’s Day sales forecast.

You would think that we’ve gotten more self-aware of commercially induced culture such as Valentine’s Day, but beyond flowers and chocolates, people seem to be spending a whole lot more on something else. How else would one account for the average consumer spending $100.89 on Valentine’s Day, with total retail sales forecast to reach $13.70 billion this year. Do note that these figures actually increased from last year, according to the National Retail Federation’s 2006 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch.

Valentine's Day 2006 sales forecast

What are people buying this Valentine’s Day?
• 62.0 percent of consumers plan to purchase at least one greeting card.
• 47.1 percent of consumers plan to buy candy.
• 42.1 percent plan to spend on an evening out.
• 10.9 percent of consumers plan to give gift cards or gift certificates.
• 52.3 percent of men and 14.9 percent of women plan to buy flowers.
• 22.4 percent of men and 7.3 percent of women plan to purchase jewelry.
• 5.3 percent of men and 12.6 percent of women plan to purchase clothing as gifts.

And to show you how serious Valentine’s Day is…
• An estimated 180 million roses were sold on Valentine’s Day in 2005 (Society of American Florists)
• Approximately 180 million cards are exchanged, making Valentine’s Day the second largest holiday for giving greeting cards (Hallmark).
• More than 36 million heart-shaped boxes of chocolate are sold for Valentine’s Day (Chocolate Manufacturers Association and National Confectioners Association)

Statistics courtesy of Melody Vargas ( and the National Retail Federation.

3 thoughts on “Doing the math: Valentine’s Day = US$13.70 billion?

  1. Like I said before, when you see Vday cards for your uncle and grandmother, you know it is a bloody scam by the corporations.

  2. Regardless of race, language or religion, you will get pwn3d by the florist on this heavily commercialise day 😛

    On a sad note, this is how I spend that day alone: “Cook instant noodles with ham and egg with ketchup” 🙁

  3. I think whether you’re single or attached, both conditions have their own merits. Either way, at least now know that money is one thing that isn’t discriminated…

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