I own an iPod… a 1GB iPod Shuffle in fact. With so many people owning iPods now, it’s become the most ubiquitous music player around. If you don’t get out of your home a lot, here’s personal proof… My friend once told me that while assisting a studio shoot of a competing “Made-in-Singapore” mp3 audio player (guess!), the lead photographer mistakenly kept telling her to position the “iPod” accordingly, right in front of the company’s execs. In exasperation, the execs had to keep reminding him to stop being so creative about it. Yup, the word iPod is so etched in our brains.
And the rumors were true:
Apple released a 1gb iPod nano for US$149.
The 1gig nano is offered in white and black and the pricing for the Shuffles has dropped accordingly, with the 512MB going for $69 and the 1GB going for $99. For interest sake, I realized how similar the Motorola SLVR L7 phone is to the nano (as I’ve illustrated above). Just look at iLounge comparing them side-by-side.
In magnificant timing, it wouldn’t be hard to assume that Apple hopes to cash-in on Valentines Day with this low price nano. Together with the countdown to one billion iTunes songs milestone, this should create buying fever in a slow-moving February. According to MacMinute, Apple has launched a new promotion over at the iTunes music store where music fans who download every 100,000th song will receive a prize package featuring a black 4GB iPod nano and a US$100 iTunes Music Card. The grand-prize winner who downloads the billionth song will receive a 20-inch iMac, 10 x 60GB iPods, and a $10,000 iTunes Music Card. In addition, Apple will create a full-ride scholarship in the winners name to a world-renowned music school.
That scholarship naming prize is pretty insane… that’s like engaving your name in history. To help you win that billion song promo bounty, check out Jonathan Nathan’s iTMS estimator widget which tells you the best time to buy your music (see screenshot above). If you win, I’d love one of your 60GB iPods!