The Apple Way or The Dell Way

The Apple Way or The Dell Way
Smart “juxtaposition” marketing! I found these two books side-by-side at Barnes & Nobles

There’s a sinister reason for placing these two books together on the Barnes & Noble bookshelf: Apparently they were released simultaneously by the same book publisher, McGraw-Hill. Talk about agenda setting in the flesh! Were they hoping for free viral marketing? If so, they just found a sucker.

Either way, I took this opportunity to look up both books in detail (esp. how each did in book sales) in order to see which company people admire more. I base my findings on the Amazon’s product detail of each book:

The Apple Way Hardcover: 224 pages
Publisher: McGraw-Hill; 1 edition (December 19, 2005)
ISBN: 0072262338
Product Dimensions: 9.3 x 6.4 x 0.9 inches
Shipping Weight: 1.1 pounds

Amazon.com Sales Rank: #60,134 in Books
Yesterday: #15,785 in Books

HowDellDoesIt Hardcover: 234 pages
Publisher: McGraw-Hill; 1 edition (December 19, 2005)
ISBN: 0072262540
Product Dimensions: 9.4 x 6.5 x 0.9 inches
Shipping Weight: 1.1 pounds

Amazon.com Sales Rank: #109,471 in Books
Yesterday: #42,523 in Books

    From these facts, I am able to ascertain some interesting points about each book:

  • Both book covers feature the power button quite prominently (same cover artist?)
  • Apple is portrayed in White (i.e. Good); Dell is portrayed in Dark Grey (i.e. Evil)
  • Though equal in price and weight, Dell’s book has 10 more pages than Apple’s. Does this mean Dell is more value for money? Or is Apple’s simplicity (brevity = quality) more potent than Dell’s complexity?
  • True to the latest BrandChannel’s most recognized brands of 2005, Apple’s name is more recognized than Dell’s, which is also indicated by the huge difference in the respective Amazon Sales Rank of their books.
  • Management books are always “in”?

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