My PhD buddy @MrBigLive then pointed out Amanda Marshall’s “Everybody’s Got A Story” where back in 2002, the amazing singer had already called out academic inflation, with her lyrics which included “…and that taxi-driver’s got a Ph.D”. Don’t believe me? Take a listen…
1st month: Couldn’t get over the fact that I finally graduated.
2nd month: Glad that I was really a doctor (of philosophy).
3rd month: Slapped in the face: PhDs don’t mean as much nowadays.
4th month: Became an uncreative slob. Remained hidden from society.
I’m jobless. I’ve been at it for about four months now.
When I finally graduated, I thought that I had all the time in the world to do everything I ever wanted. On the contrary, being jobless and financially bleeding made it hard to get motivated. I realized that my most creative endeavors were when I was busy with some form of routine.
During the lulls of my previous job, I would sneak out a blog article, experiment with video, or do something out of line as a form of escapism. Usually this personal innovation time off (aka Google’s 20% time) later became extremely useful for me (e.g. watch social cyborg project trailer).
Being too free felt as if I had a limitless blank canvas… at some point I realize that I needed some constraints in order to kick off creatively (see Boring + Boring = Pleasant?!). Now I feel like I have nothing to escape from… a prison without walls (see Kerala’s open prison).
I recently watched Up in the Air (2009), where George Clooney’s jet-setting character was designed to expertly lay-off employees across the country. In our bleak economic climate, that translated to a lot of business (and air miles) for him. To every employee he laid off, he’d say the following, “Anybody who ever built an empire, or changed the world, sat where you are now. And it’s *because* they sat there that they were able to do it.”
It’s a chance for rebirth.
As they say, “when life gives you lemons, make lemonade.”
Serendipitously, I discovered a short film entitled Lemonade (2009), which was about ad-folks whose lives had changed for the better since losing their ad jobs. When 37 year-old copywriter, Erik Proulx, was laid off from a large agency in Boston, it was the third time he’d been terminated in less than 10 years. He started a blog, Please Feed the Animals, to serve as a support group for other unemployed ad professionals. According to his movie’s synopsis, some 70,000 advertising professionals have lost their jobs during this recession.
As enlightening and delightful as it was for some to discover their true passion, I believe that most of us have not located our pleasure centers, and might never will. Understandably, it’s not that easy for everyone… we’re scared.
Before I entered university, I was actively being the life of the party. In the early 90s, when the Internet was first publicly accessible in Singapore, I started a web publishing business to combine my trifecta interest in what my dad appropriately dubbed ATM (Art + Technology = Money).
My mantra was to make friendships productive, by calling upon classmates, training them in basic HTML coding while working with them on building client relationships. Related side projects were born from this, including online music communities Substitute.com and FrontalLabs.com.
I sometimes do wonder if all this education had ruined my drive… after all, the more I generally knew, the more I felt paralyzed. The realization of how little I was relative to my peers humbled me to the point of fear and self-loathing.
Almost sharing my dilemma, Lemonade’s producer Erik Proulx recently responded to a lady named Lisa, who had been laid off in 2008 after a 14-year career in broadcast journalism. She sought an answer to her plight, so he told her “[d]on’t be the person out there looking for the job. Be the person out there doing something interesting.” What followed from her were a series of “but, but, but” responses, a situation we’re all too familiar with. Paralysis.
Digging deeper, Erik quotes Seth Godin’s Linchpin (2010, currently #1 Amazon book on careers), where Steven Pressfield’s “the resistance” comes into play. According to Pressfield, the brain naturally wants to retreat to the comfort of normalcy and inaction. There are so many reasons to not do something. But the biggest is that the voice that asks “what if?” is usually drowned out by the voice that screams “it’s too scary.” Erik and Gordin both believe that the answer lies in a high tolerance for fear, where you have to see failure not just as a possibility, but a certainty.
As Erik puts it, “If you’ve failed at something, it also means you attempted something. You’re alive.”
Ironically, while I started by explaining how I had become routine-less while being jobless, I realized that there was a larger routine at work. I believe that I would get back into the game if I changed something in my life… such as moving somewhere else. Nine years in a place without family nor friends (most have left Buffalo) isn’t socially conducive to me in any way. After all, we’re more mobile than ever.
I remind myself what I’ve shared with friends before, that we have to keep experimenting until we find our groove. Then when we’ve worn that out, we have to find yet another beat to dance to.
Richard Nelson Bolles preached career self-reliance, or at least career self-direction, in “What Color Is Your Parachute?“.
“If you don’t take time to figure out what you want to do with your life, you will be at the mercy of all those forces out there today,” Bolles explained.
Job-hunting, or more ubiquitously, finding our passion, is a continuous, never-ending process. We have to keep being curious about ourselves. It’s not a luxury anymore; it’s a matter of survival.
Aside: As a segway, Tara Hunt investigates the conundrum of love vs. greatness. I think it’s great that there isn’t a best option. We chose our own beliefs, and the bottomline is to always work hard at it.
Update 1: Carolyn Lim suggested I watch Steve Jobs’ 2005 Stanford Commencement Address. It’s aptly titled “How to live before you die“.
Update 2: From an email conversation, I’m reminded of a book title which fits what we’re experiencing. For folks like us whose lives seem to be in limbo, my favorite line has always been from the title of a book about earthquakes: The Myth of Solid Ground. While it’s an intriguing book which discusses “earthquakes, prediction, and the fault line between reason and faith”, the title also seems meaningful to how we are now living in an era where everything seems less constant than ever before.
Update 3: Friends are sharing their interesting personal stories on routine-breaking and joblessness via Google Buzz.
Around the start of 2010, I began hearing about this idea dubbed the3six5 project. A bunch of transmedia and emerging media folks discussed it with great fervor.
So I took a look…
“What’s the big effing deal?”
Every day, a different person would step in and write a journal entry of what was going on around him or her. There are rules of course, like being assigned a day insignificant to the author (i.e. no birthdays, anniversaries), writing a reflection of life that very day from the author’s location (i.e. the stark reality), limits to the number of words, and finally, zero blatant self promotion.
Prior to the3six5, we’ve seen very well curated examples that have even been put to print, such as user-generated magazines Everywhere and JPG. In other words, this isn’t new… so what’s really going on here?
So I wrote to the3six5 co-founder, Len Kendall…
“While some of the twitterati I follow seem to like this project a lot, I beg to differ. I value the experimental (back to personal writing) nature of it, like how it provides a “snapshot” of our world from different perspectives, but find the articles all too disconnected from one another. I feel that it lacks connectivity, a kind of holistic purpose behind it. Perhaps I need to be unhinged to the idea of a plot? That said, I admire the difficult simplicity, consistency and diligence behind this project.”
To which Len calmly replied…
“Your reaction makes sense. There is certainly a disconnect between people. But I think that people’s minds often try to get non-fiction to mirror fiction. But that’s not how life operates. It’s very random, and this chronology reflects that. What makes it flow is that once every few days some folks with mention a “checkpoint” in time. Haiti’s earthquake, Obama’s spead, Apple’s ipad, etc. So that 10 years from now, if you read this story, you’ll have some sense of what was taking place at that time and when that time was.”
At this point I’m widening my sights to treat the theme as a giant chronological expression. Len explained that enforcing a theme pressures fiction around our non-fictional world. Thanks to our increasingly politicalized news media, perhaps it’s our learned reaction to pigeon-hole social reality. I have the sensation that what some storytellers are seeing, that isn’t apparent at face value, are qualities which will emerge from both the process and product of this particular sousveillance literature. The fiction will eventually appear because we will implicitly, and punitively, place it there.
As Len blogged, within the first 30 days of this year-long work, we’re already seeing a string of patterns emerge:
The web can be a really messy place. On creating order from chaos, Len writes how “Crowdsourcing ain’t easy”. Maintaining 365 authors for 365 days is pretty intense work, which makes me wonder if this project could ever work as an entirely community-governed iteration.
The number of views, comments and retweets act like an invisible leaderboard. There’s growing competition, or as BBHLab’s Ben Malbon puts it, “God help those writing in November…”. Throw in a few celebrity writers (ZeFrank!), and it looks like I’m pretty much screwed.
And on forcing fiction upon non-fiction: Margo Gremmler said “[...] you brought us all together in an author mosaic”. While I can’t wait to see the big picture, I thought that Gennefer’s tweet was rather poignant for the3six5′s journey…
Almost everyone contributing to this project agreed that “the case study for this project is going to be just as interesting as the project itself.”
To appreciate the3six5 experience, I asked if I could contribute, and was kindly given the day of 24th November 2010. It’s weird… but I suddenly feel like I own that day. It becomes both my honor, and my burden.
For a better idea of the3six5 project, be sure to read Ben Malbon’s “Interview with the3six5 project founders: 365 days, 365 perspectives“
Sipping on a nostalgic white milk tea Audrey Lim had kindly sent me, I ask this extraordinary expatriate mother of two what made her move to the States and how she got started with her online Asian grocery store, SingaporeMalaysiaStore.com
As a working mother of two school-age children, Audrey Lim was constantly on-the-move. Being in the States, she craved for food from Singapore and Malaysia, yet wanted a easy way to fix up an authentic-tasting local meal without the required hassle. Seeing a need, the SingaporeMalaysiaStore.com was created to help overseas Singaporeans and Malaysians re-connect with their heritage through simple-to-prepare delicious food.
As educators, teaching evaluations can sometimes make or break our careers as seen in this New York Times article. Artist Abi Huynh, from the Royal Academy of Art, the Netherland puts a new spin on the otherwise boring survey form.
Don’t bother. The image is too low-res to print, so we’re encouraged construct our own versions.
During my Singapore vacation in October ’09, I caught up with Kelly Choo, co-founder of Brandtology.com, to learn more about their online brand intelligence service.
As mentioned before, my friend Ben Koe works at JamiQ, which differentiates from Brandtology’s intelligence suite with a straightforward, hands-on approach to social media monitoring. There’s also ThoughtBuzz, which I recently read about.
Businesses have traditionally (and still do) debated about the lack of proper social media metrics. As many in the online space would explain, there’s in fact a deluge of metrics which leads to a dilemma of choice. While concepts of viewership and circulation were somewhat sufficient for traditional media, social media affords a broader range of metrics. The real first step is really determining what we want to measure.
For instance, as seen in MarketingSherpa’s 2009 Social Media Marketing & PR Benchmark Guide (PDF), it’s been found that social media is very effective at building brand awareness and reputation, while it’s yet to prove itself at driving online sales. There’s no silver bullet; every media has varying levels of richness, with leaner media tending to be more distributive. Our choice of media involves a host of factors, which is why media intelligence (social or not) gets more valuable than ever.
Did You Know: The music in the end credits comes from Starfish Stories’ latest album, Crystal Tears and the Dream Nebula. It’s track 5, “Stroke of Midnight v2.3″, which I bought for a dollar.
Sivasothi (@sivasothi) and Ivan Chew (@ramblinglib) tipped me off on the Singapore National Library Board‘s new Facebook app, simply called ‘myLibrary‘. What’s interesting about the app is that it integrates much of our typical library transactions right into Facebook.
At first we might wonder, “What’s the big deal about a Facebook app? Can’t we already access the same services by going to the library’s web site?”
True that, but more than just a matter of accessibility, it’s about being “within reach” to users, and extending their library use into the third place. Allowing users to recommend books to friends or posting what they’re reading directly onto their Facebook profiles is very much for the library’s win (i.e. word of mouth).
Since the Facebook app does require an NLB account to play with, I’ve made a quick five minute screencast above for the benefit of our international librarian friends (also on Youtube for the kiasu ones). If you can’t or hate watching videos, you can also read all about ‘myLibrary’ at NLB’s Facebook FAQ page, which includes a user guide (PDF) complete with annotated screenshots.
So far, the tweets about the ‘myLibrary” has been largely positive (many of whom were surprised!), so I do hope NLB keeps up the great work. I love our innovative librarians, and this in turn makes me proud of Singapore.
UPDATE 1: Some folks have asked if NLB has plans for mobile apps, and while there’s no official word, my sources have quietly hinted in due time. Meantime, we can always point our iPhones to http://m.nlb.gov.sg