Today’s Links: Losing our ownership of ideas

  • http://www.jonwatson.ca Jon

    That “Mesaure This” article is totally right. I produce a weekly podcast for new GNU/Linux users and it’s been an interesting journey trying to get advertisers to understand the difference between radio and podcasting. The numbers don’t carry over because the medium it totally different.

    A radio is on regardless of who’s listening. A podcast is deliberately downloaded and therefore has a much higher (like 99% or better) chance that it is actually listened to.

    That’s just one example of how the ‘new’ ‘distributed’ media is wiping out every model devised thus far.

    Blogging, podcasting…it’s a brave new world.

  • http://theory.isthereason.com Kevin

    Jon: It’s great to hear from someone with firsthand experience measuring this. To add, TV and Radio are passive media, while Blogs and Podcasts tend to be active media since they require higher user interaction to receive information. This effectively means that while blogs and podcast may have a smaller audience than traditional mass media, these people are more engaged with the interactive media, which means higher quality reception of information.

    Incidentally, I’m currently doing research to discover new ways to measure one aspect of blog media metrics.

  • http://www.jonwatson.ca Jon

    You’ve hit on the magic…active media.

    The reason why traditional media advertisers require such HUGE numbers is because everyone knows no one is listening/watching. Same with junk mail: a 1% return rate is considered a successful mail drop. If I want 100 people to call me, I have to drop 10,000 flyers. Gawd….

    As you’ve pointed out, blog readers and podcast listeners have to actually invest something and are therefore far more likely to actually listen/read the thing.

    If I want 100 people to read my article, I just need to get 100 people to click on it. Not 10,000.

    I’m interested in what you’re working on with respect to blog media metrics. Let me know when you post something on it.

    If you ever get interested in podcast metrics, the guys at Liberated Syndication (Libsyn.com) are the ground breakers in this area in my opinion.

  • http://theory.isthereason.com Kevin

    I’ve looked at Libsyn before but can’t seem to find any available information on podcast metrics. Do you have any leads? Right now the only source I find useful are those from the PEW Internet and American Life Report.

  • http://www.jonwatson.ca jon

    Ahh…we’re talking about slightly different things. When I mentioned Libsyn I was talking more about what I, as an individual podcaster, can get from their stats system. It’s very good – probably the best out there.

    I don’t think there’s any aggregated info from all their podcasters availalble though.

    Have you investigated the Feedburner Awareness API? I don’t know much about it other than those people who have elected to turn it on make their stats available to the world via an API call. I have no idea how to implement that, just thought it might give you something else to look at.

  • http://theory.isthereason.com Kevin

    Any chance we can see a screenshot of what Libsyn’s stats page looks like? Unforunately I don’t know enough to take advantage of Feedburner’s API.

  • http://www.jonwatson.ca Jon

    I guess so, sure. I have an account there so I can cap my stats page. There’s not going to be any real numbers on it though since I don’t really use Libsyn at the moment…

    I’ll get that to you.

  • http://www.jonwatson.ca Jon

    Here. Click on it and the pick a larger size to see it properly.

    I uploaded some shows and then moved my feed elsewhere while Fruitcast straightens their crap out. Therefore, there’s not a lot of data in here, but it gives you an idea, anyhow.

    And ‘LES’ is ‘Libsyn Estimate Subscribers’.

  • http://www.jonwatson.ca Jon

    Ergh….

    Use ‘see different sizes’ button on the bottom right of the Flickr screen to get a larger one.

  • http://www.jonwatson.ca Jon

    Oookkk…I thought I was going crazy, but I’m not. Your system is stripping my html out of my comments.

    Email me at me at jonwatson dot ca and I’ll send you the link.