Here’s a word from the Counter Counterfeit Commission: “At the CCC, we’re dedicated to putting an end to the victimization associated with purchasing a counterfeit MINI Cooper. We cooperate with MINI and international law enforcement to pursue criminals. But there’s one other crucial partner we need to recruit: YOU. We can’t do this without YOU. Educate yourself about the problem. Learn how to detect a fake. Know when you’re being hoodwinked. Together, we can put an end to this appalling injustice. Together, we can make our streets genuine once again.”
You can watch it here. Visit counterfeitmini.com see even more bullshit counterfeits, watch videos where they raid counterfeiters and even buy a CCC DVD to learn to spot fakes! All this is viral marketing of course, but really the BEST I’ve ever seen!
Apparently this campaign started as early as February 2005, but for some reason I didn’t see it until now.
But wait! That’s not all! See who else is talking about this:
adland: Don’t Get Hoodwinked By A Counterfeit Mini
GB Mini Weblog (includes 7mb Quicktime video)
Your Mac Life!
Jalopnik: Counterfeit Mini Ads Round Up