You can now download the slides (.pdf) directly from Box.net
While my previous talk in February focused on listening in social media (Part 1 & Part 2), this time I’ll be bringing folks on a journey through how social media strategies are created. Along the way, I’ll recommend the use of conversation filtering and analysis tools such as cotweet and JamiQ. You should be able to follow along 8am EST today (Aug 5th) via twitter #PRSAtalk.
For your convenience, the must-have books I’ve mentioned in my talk today include:
• Groundswell: Winning in a World Transformed by Social Technologies (2008) by Charlene Li and Josh Bernoff
• Community Building on the Web : Secret Strategies for Successful Online Communities (2000) by Amy Jo Kim
• Designing for the Social Web (2008) by Joshua Porter
UPDATE 1: Jess told me that we had around 50 happy participants today! I’ve added the my presentation slideshow at the top of this post, and you can download the slides (.pdf) from Box.net (easier) or Slideshare.net. Please share these slides if you see fit, and do let me know what your colleagues think about it.
UPDATE 2: Part 2 is now available and it features the video from this talk. Enjoy! :)