Presentation: The Obama Way – Using Online Social Networks to Promote Your Cause

For Fundraising Day 2009 (which coincides with Earth Day), I gave a primer on how President Obama used online social networks (among many communication tools) to empower supporters and raise an incredible amount of public funding for his 2008 election campaign.

In particular, I focused on the idea of producing remixable media, so fans/supporters can produce their own variations, take ownership of the idea and ultimately help spread the cause.

AFP social networking panel
Click to see high-res panorama of our fundraising through social media session @ Statler Tower

KaraKane of Medaille College kicked things off with some social media definitions and concepts (see her slides), while AJ, founder of BuffaloMe.com, talked about how organizations could establish presence online and integrate social media practices with their marketing communication mix. I’ve put some of the audience questions at the end of my Slideshare presentation for future reference.

This event was kindly hosted by the Association of Fundraising Professional (WNY Chapter).

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.

  • http://coolinsights.blogspot.com Walter

    Hey Kevin, thanks for sharing this great set of slides! I see bits of Jeremiah Owyang and Brian Solis' work in there, mashed-up with your usual flashes of brilliance.

    I think Obama's background as a grassroots activist and lawyer helped him significantly in winning the battle for hearts and purses. While citizen engagement through social media could be a positive facet of that experience, it isn't the be-all and end-all for fund raising if you lack that human touch, empathy and charisma – qualities which are embodied by Obama and played to positive effect by his followers. Still, it is good to have a step by step approach in using social media for positive causes.