For Fundraising Day 2009 (which coincides with Earth Day), I gave a primer on how President Obama used online social networks (among many communication tools) to empower supporters and raise an incredible amount of public funding for his 2008 election campaign.
In particular, I focused on the idea of producing remixable media, so fans/supporters can produce their own variations, take ownership of the idea and ultimately help spread the cause.
Click to see high-res panorama of our fundraising through social media session @ Statler Tower
KaraKane of Medaille College kicked things off with some social media definitions and concepts (see her slides), while AJ, founder of BuffaloMe.com, talked about how organizations could establish presence online and integrate social media practices with their marketing communication mix. I’ve put some of the audience questions at the end of my Slideshare presentation for future reference.
This event was kindly hosted by the Association of Fundraising Professional (WNY Chapter).