Early tomorrow from 8am to 10.30am, Kara Kane, Anthony Dicembre of BuffaloMe.com and I will be giving a panel presentation to the Public Relations Society of America (PRSA) entitled “Facebook, Twitter, YouTube & More: A Guide to Social Media & How It Applies to PR Practitioners“ (Insert TV slogan: Long Name, Amazing Results!)
With 15 minutes each, Kara will kick it off with an overview of popular social media platforms and provide tips on how PR practitioners can use these platforms to their advantage.
I’ll follow up by focusing on the importance of listening in an ever-louder social media environment. By telling the Michael Phelps vs. Kelloggs meme, I’ll demonstrate the basics of using social media search tools to give practitioners the ability to be omnipresent online as a brand, and gain leverage by responding to community issues in a timely and personal manner.
Anthony will provide step-by-step instructions to take control of brands online using social media. Go from having little to no social media presence to a sustainable long-term strategy.
We’ll share our presentations after the show.
The presentation slides are now up on Part 2 of this article.