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In this episode of theorycast, I chat with Zivity model MixieMoxie to learn from her experience participating in this alternative social network. I also aim to understand the user motivations and economics behind Zivity, as well as their earlier competitor, SuicideGirls.com
In essence, Zivity.com is pretty darn refreshing; they take the alternative softcore subculture (i.e. NSFW), mix in eBay-like crowdsourcing, and pay royalty to their contributors, namely models and photographers.
Zivity subscribers pay $10 a month, and every vote they cast on their favorite models / photographers, is worth $1. Instead of a flat royalty fee, it works out to be a recurring amount. Eighty percent of the proceeds then goes back to these sexy contributors.
Several high profile venture capitalists seem to believe in Zivity’s business model so much, that they’ve invested a second round funding of $7m. Founded by Scott Banister and his wife Cyan, the story behind Zivity is equally inspirational. To see life behind the scenes at Zivity, check out this short documentary (nsfw).
Bonus Contest: As a treat for theorycast viewers, I have three exclusive invites to Zivity.com. Just drop a comment on how successful you think Zivity.com will be. I’ll award the best responses by this Sat, 11pm EST. Please note that since Zivity features nudity, invites will only be given to folks who are over 21.
