Hill & Knowlton Senior Associate and New Media Specialist, Benjamin Koe, shares his experience in helping clients communicate effectively through online communities.
Ben was invited as a guest speaker to my “COM125: Intro to Internet” class where he addressed 75 communication students, at the University at Buffalo programme in the Singapore Institute of Management.
Through his talk, Ben highlights some of the prominent web communities unique to our region, such as the CozyCot forum, SGspree (a livejournal community), HardwareZone, HungryGoWhere, as well as global communities such as Wikipedia (see his Singapore Garden Festival entry) and even show examples of branding in Second Life (e.g. IBM, Adidas, ALOFT concept hotel).
Benjamin is one of the Media Socialists and I’ve had interesting conversations with him on his social media approach in public relations.
