For Fundraising Day 2009 (which coincides with Earth Day), I gave a primer on how President Obama used online social networks (among many communication tools) to empower supporters and raise an incredible amount of public funding for his 2008 election campaign.
In particular, I focused on the idea of producing remixable media, so fans/supporters can produce their own variations, take ownership of the idea and ultimately help spread the cause.
KaraKane of Medaille College kicked things off with some social media definitions and concepts (see her slides), while AJ, founder of BuffaloMe.com, talked about how organizations could establish presence online and integrate social media practices with their marketing communication mix. I’ve put some of the audience questions at the end of my Slideshare presentation for future reference.
This event was kindly hosted by the Association of Fundraising Professional (WNY Chapter).
Thanks to @JessManocchio and @joonian, I’ve got my first issue of MINE. It’s an experimental, personalized magazine from Time Warner Inc. Is it a worthy mashup or a frankenstein of a magazine? See what I’ve to say.
What is Mine magazine?
A free five-issue, 10-week, experimental magazine
User-mashup of five Time Warner/American Express Co. magazines
Personalized magazines end up with 56 possible combinations
MINE has been compared to a printed, expanded RSS feed
36-page print edition for first 31,000 respondents
Online version goes to remaining 200,000 respondents
Dr. Kevin Lim recently graduated with his PhD in Communication at the University at Buffalo (SUNY). Dabbling for both pragmatic and play, he seeks an ideal interplay between online and offline life, through social networking, blogging and lifecasting. He openly wishes to become a "social cyborg", where the meshing of human and networking technology would allow one's presence to be augmented by the minds of many. Read more...