
Around the start of 2010, I began hearing about this idea dubbed the3six5 project. A bunch of transmedia and emerging media folks discussed it with great fervor.
So I took a look…
frowned…
then asked…
“What’s the big effing deal?”
Every day, a different person would step in and write a journal entry of what was going on around him or her. There are rules of course, like being assigned a day insignificant to the author (i.e. no birthdays, anniversaries), writing a reflection of life that very day from the author’s location (i.e. the stark reality), limits to the number of words, and finally, zero blatant self promotion.
Yes, it’s crowdsourc-ive, it’s storytelling, it’s experimental, but is it too simplistic and too random?
Prior to the3six5, we’ve seen very well curated examples that have even been put to print, such as user-generated magazines Everywhere and JPG. In other words, this isn’t new… so what’s really going on here?
Thinking back at the3six5, I even tried to suggest connectivity between stories…

So I wrote to the3six5 co-founder, Len Kendall…
“While some of the twitterati I follow seem to like this project a lot, I beg to differ. I value the experimental (back to personal writing) nature of it, like how it provides a “snapshot” of our world from different perspectives, but find the articles all too disconnected from one another. I feel that it lacks connectivity, a kind of holistic purpose behind it. Perhaps I need to be unhinged to the idea of a plot? That said, I admire the difficult simplicity, consistency and diligence behind this project.”
To which Len calmly replied…
“Your reaction makes sense. There is certainly a disconnect between people. But I think that people’s minds often try to get non-fiction to mirror fiction. But that’s not how life operates. It’s very random, and this chronology reflects that. What makes it flow is that once every few days some folks with mention a “checkpoint” in time. Haiti’s earthquake, Obama’s spead, Apple’s ipad, etc. So that 10 years from now, if you read this story, you’ll have some sense of what was taking place at that time and when that time was.”
At this point I’m widening my sights to treat the theme as a giant chronological expression. Len explained that enforcing a theme pressures fiction around our non-fictional world. Thanks to our increasingly politicalized news media, perhaps it’s our learned reaction to pigeon-hole social reality. I have the sensation that what some storytellers are seeing, that isn’t apparent at face value, are qualities which will emerge from both the process and product of this particular sousveillance literature. The fiction will eventually appear because we will implicitly, and punitively, place it there.
As Len blogged, within the first 30 days of this year-long work, we’re already seeing a string of patterns emerge:
The web can be a really messy place. On creating order from chaos, Len writes how “Crowdsourcing ain’t easy”. Maintaining 365 authors for 365 days is pretty intense work, which makes me wonder if this project could ever work as an entirely community-governed iteration.
The number of views, comments and retweets act like an invisible leaderboard. There’s growing competition, or as BBHLab’s Ben Malbon puts it, “God help those writing in November…”. Throw in a few celebrity writers (ZeFrank!), and it looks like I’m pretty much screwed.
And on forcing fiction upon non-fiction: Margo Gremmler said “[...] you brought us all together in an author mosaic”. While I can’t wait to see the big picture, I thought that Gennefer’s tweet was rather poignant for the3six5’s journey…

Almost everyone contributing to this project agreed that “the case study for this project is going to be just as interesting as the project itself.”
To appreciate the3six5 experience, I asked if I could contribute, and was kindly given the day of 24th November 2010. It’s weird… but I suddenly feel like I own that day. It becomes both my honor, and my burden.
For a better idea of the3six5 project, be sure to read Ben Malbon’s “Interview with the3six5 project founders: 365 days, 365 perspectives“